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Baby Name Eben
As with many small business owners, 2009 was a tough year for a lot of chiropractors. I personally received many emails all over the world from doctors who expressed anxiety and frustration that their practice numbers had decreased substantially over the course of the year.
It remains unclear what state the economy will be in during 2010, but my hunch is that we are in for at least another several months of the recession. Now, instead of feeling discouraged by this, I invite you to do the opposite. I think the healthiest perspective to take on the recession is that it is forcing all small business owners to really find their ‘A’ game. Nothing less than this will cut it.
What this means is that, if you want to prosper in 2010, you need to take your skills, knowledge, and motivation to a new level. Instead of feeling like a victim to the recession, you can use it as a source of motivation to see just how successful your practice can be- even if many of your colleagues or competitors are struggling.
Marketing your chiropractic practice starts on the level of your thoughts and beliefs. If you are trying to promote your practice with an inner reality that is based on fear, disempowerment, force, or will power, you just won’t get away with it in a down economy. The truly successful chiropractors-the ones who are prospering in spite of the bad economy- have developed a mindset of unshakable confidence, purpose, and inspiration.
That is a good starting point for creating positive momentum for your practice. The next step is to get current with the latest marketing trends. Patients do not want to be sold to in this day and age; instead, they want to be connected with, heard, understood, and inspired. Is your marketing doing this? If not, it is time for a change.
On your practice website, don’t just say who you are and what you do, get people FIRED UP to try your services. Talk about your mission and how you are so passionate about helping people. Really connect with the pain your target market is having. Show them that you ‘get’ their situation and that you have a solution. Because of social media, people want to connect with you now first on a personal level before they will want to do business with you.
Make your website interactive. Have a great opt in form. Shoot a welcome video. Mark my words- video marketing will soon be a mandatory aspect of a good website. Right now, it’s still considered pretty cutting edge to have a video on your website, but soon it will be expected. Ride the wave that web 2.0 has created!
Learn how to leverage websites like Twitter and Facebook. These sites can be just incredible sources for lead generation.
Another marketing strategy you really want to implement to build your chiropractic practice is what Eben Pagan terms ‘pushing the free line.’ This means that you give away A LOT of valuable information to prospects up front in order to build trust. For instance, you can give away an e-book, an mp3, a CD, a DVD, or a physical manual to anyone who expresses interest in your work and to all new patients.
Alex Mandossian, another famous internet marketer, has a great saying: ‘Every business is an information marketing business.’ I totally agree with this. Most people need to consume information about your services before they will be ready to buy from you.
In 2010, I invite you to get out of the box in your marketing efforts. Stand out from the crowd and do things differently. Position yourself as a leader in your community and you too can be one of the top 5% of chiropractors- even in a down economy. Always remember that there are doctors out there doing very well even when most are struggling. What is stopping you from joining them?
Chiropractic marketing is truly the basis of your success in practice. Follow this link to my blog to get some excellent training. You can also check out my membership program that will help you effectively market your chiropractic practice. Kevin Doherty is a practice-building coach for chiropractors around the world.
What do you think of this name?
Recently my girlfriend gave birth to a baby boy,we called him jackaby eben lawrence freeman,what do you guys think?
i actuallly really like this name its very unique and sounds kind of like an american university student who is going to inherit his parents millions!
grats on the name and hey if he doesnt love the individuality of his name when he grows up he can always use Jack or Jel (his initials if firstthree names) great choice so beats the crap people are coming up with lately that seems to always end in den dan leigh or begin with K mixed with a whole lot of vowels and far too many Ys
grats on your choice and as long as he is bought up around people who also love his name he will be proud of it and of his individuality good luck in parenting him into this name
hope you and your partner dont mind im now actually concidering using this as a name for my second son i have a name for my first son (a family name) but i love jackaby congrats guys
Another great place to shop for Baby Name Eben products is Amazon. They have more than just books!
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Hello, My Name is Eben Fine Jersey T-Shirt Hello My Name Is T-Shirt by Solid Gold Bomb™Solid Gold Bomb™ rocks the casbah one more time with a groovy name tag tee! Screen Printed on the American Apparel 2001 Fine Jersey Short Sleeve T-Shirt. Made of 100% fine ring-spun combed cotton (Heather Grey contains 10% Polyester), this lightweight fine jersey is exceptionally smooth and tight-knit, making it just as opaque as a much heavi… |
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Canvas Tote Bag Pink I Love Eben Name $7.99 This is a great tote bag. Very useful . Ideal for daily use and anytime ! . All TopExpressions products are made under strict quality controls. 100% canvas cotton…. |
