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Baby Modeling Agency Nyc
The advent of Web 2.0 in which consumers are empowered to promote and shape the persona of a brand will challenge the role of advertising agencies. The same way in which media conglomerates, owners of the airwaves and print press used to be the custodians of public information, agencies used to be architects of brands. Not anymore.
This change is not solely caused by the emergence of consumer generated content or a shift in consumers relationship with advertising, but the growth of free labour.
Futurists Alvin and Heidi Toffler argue a new trend is emerging within the economy, by which prosuming” or “creating what we consume” is restructuring the entire relationship between brands and consumers. The phenomenon is already taking place in our industry with the emergence of open source software such as Mozilla Firefox in which open participation and free creation determines the consumption cycle of a product. The way this free labour movement will shape the role of advertising agencies cannot be underestimated. With consumers being more involved in shaping brands and products, the existing model of advertising agencies based on execution of media, creative or strategic services will no longer be feasible.
For decades advertising agencies have acted more as a “brand lobbyists” mandating, executing and influencing consumers in behalf of brand owners. Agencies will have to become “brand ambassadors”, helping understand and grow a constituency of consumers, which in turn is empowered to shape and determine the future of a brand or product.
This shift will require advertising agencies to fill their ranks with field experts as opposed to channel experts, individuals able to understand and harness the potential of this free labour resource. However, few advertising agencies will make the change, for there will always be a market for channel specific services such as media services or creative agencies. It will be the smaller, nimble agencies that drive this trend, for their legacy, structure and corporate DNA is far more malleable.
The challenge of harnessing free labour will also fall on the shoulders of advertisers and their Marketing Directors. They will not only have to recognise the impact of free labour on their plans, but select the best “brand ambassadors” to help them.
Alain Portmann, Web Liquid
Do you know of a good NJ/NYC modeling agency for my newborn?
I have a beautiful baby girl, who everyone is telling me (including family), that she should become a “Gerber Baby”. I am intersted to see what they have to say. Does anyone know of a good company in the Northern NJ/NYC area to take her to?
To be honest not many agencies will work with your daughter if she is under 3 months, Sometimes they need newborns but rarely. Simply because she cannot lift her head or sit up yet. NYC is the best city when it comes to modeling. What you need to do is this take 3-4 snapshots and send them along with a letter to the agencies stating why she should model for their agency. On the back of each photo write her name, dob, clothing size, hair/eye color and your number. It will take a while to hear back. Don’t be discouraged if they say she is too young try again in a few months. To find some agents you can look them up @ htt://www.sag.com or http://www.agentassociation.com Here’s a list of the ones I know:
New York City:
Ford Models
Children’s Division
142 Greene Street
NY, NY 10012
(212) 219-6150
Wilhelmina Kids
300 Park Avenue South
NY, NY 10010
(212) 473-1253
Generation
20 West 20th St., #1008
NY, NY 10011
(212) 727-7219
Product
240 West 35th St, #1001
NY, NY 10011
(212) 563-6444
CESD
Youth Division
257 Park Ave. South
NY, NY
(212) 477-6622
Abrams Artists Agency
275 7th Ave., 26th floor
NY, NY 10001
(646) 486-4600
Funnyface
381 Park Avenue South
suite 821
New York, NY 10016
(212) 686-4343
Good luck!
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